The Trade Descriptions Act is a law in the United Kingdom that outlines rules regarding advertising and product descriptions. The law prohibits traders from making false or misleading statements about goods and services. Under the act, it is illegal to make statements about goods or services that are false, misleading, or likely to deceive. The act also makes it mandatory for traders to provide accurate information about the price, quality, quantity, and fitness for purpose of the goods and services they offer.
The Trade Descriptions Act applies to all types of business that sell to individual consumers, including shops, online retailers, and market traders, among others. The act gives consumers the right to take legal action if they have been misled by traders. The penalties for violating the Trade Descriptions Act can include fines, imprisonment, or both.
In 2013, the Trade Descriptions Act was replaced with the Consumer Protection from Unfair Trading Regulations, which includes similar provisions to protect consumers from false advertising and misleading statements.
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